How To Setup Google Analytics On WordPress?
By gathering the information about your site visitors you
will come to know how they interact and engage within your site and by
understanding that you can further focus on making your site more interesting.
As for in wordpress you can monitor your site’s traffic using a popular plugin
called Jetpack (site stats) or wp statistics which shows the complete
statistics of your blog, but that’s not much effective when compared to Google
Analytics.
Google Analytics is a powerful web analytics and reporting
tool that effectively gathers your site’s traffic data. Google Analytics
provides more detailed report on your site’s traffic rather than just showing
the number of page views. Google Analytics is free and we have previously
covered about adding Google analytics in Blogger. Here we will see how to
setup Google Analytics on wordpress site.
Also Check Out Below Article!
Google Webmaster Tools vs Google Analytics
What Data Does Google Analytics Collect?
Yes! What type of data does Google Analytics gather about
your site visitors and what do they track? Google Analytics collects
information about your users like who they are (IP address), their time of
visit, how long are they staying (bounce rate), what browser they are using,
where did they came from (referrals), what do they do in your site, how do they
interact with your site etc.
After the Google Analytics setup when you look on to your
audience overview the first thing you will see is demographics then system and
then mobile. Under demographics it shows of your visitor’s language, country
and city in percent per session. Under system it shows of information like
user’s browsers, operating system and service provider in percentage. Then for
mobile it shows info like their operating system, service provider and the type
of screen resolution. As a webmaster all these data will be extremely useful
for you to design and develop your site.
Other than that you can additionally acquire in-depth data
on user’s age, gender, their interests, their behavior (new users, returning
users, engagement), user flow etc. By knowing the users behavior and engagement
you can focus on increasing the page views and decreasing the bounce rate.
Also Check Out Below Guideline!
Decreasing Bounce Rate By Best Using Internal Links
Another great feature about Google Analytics is that it
shows real time report. Don’t you like to know how many people are currently
viewing your site; it’s very interesting to know. It will let you know peoples
current location, their traffic sources (referral links), content they are
currently viewing, events, conversions etc.
Hmm..... Sorry! Forget to mention that you can setup goals in Google
Analytics. Goals will let you measure how often users take or complete specific
actions. There are four types of goals such as destination (a specific location
loads), duration (sessions that lasts longer), Pages per session (a user
viewing number of pages) and event. There are a lot more features to mention
about Google Analytics; unfortunately this post is not intended for that. So
now we will move on to adding Google Analytics on wordpress with and without
using plugin.
Also Check Out Below Article!
Share Google Webmaster Tools & Analytics Account
How Does Google Analytics Track Your Website?
So how does Google Analytics track all those data about your website? Google Analytics JavaScript code is first installed on your website (which we will show you in this article). When a user arrives to your page, the tracking code is accomplished by his or her browser. Then it gathers all the information about your users such as their OS, browser, screen resolution, timings, location, IP and other settings. Then the code sets some cookies with basic info on user’s PC. So when he or she revisits your website again the cookie will determine them as a returning visitor.
Know More About Google Analytics Tracking Code Here.
Sign Up For Google Analytics Account
Step 1:- First all you need to do is go to Google Analytics and sign up for a new account. You can sign up for an Analytics account using your existing Google account.
Step 2:- After signing in you will be taken to next page
where you have to setup your new account. Which one would you like to track?
website or mobile, since this tutorial is for website choose website.
Step 3:- Next you have to setup your account and
property by entering all the necessary fields. With single account you can
manage multiple tracking ID’s that is you can track multiple sites that you
own. So choose an account name, website name, website URL, Industry Category
and reporting time zone. When everything is done click on get tracking ID at
the bottom and then agree to Google analytics terms.
Your Google Analytics account is complete, now you will be
provided with a Google Analytics tracking ID and tracking code. Just keep the
page open because you have to add the tracking code into your website.
How To Setup Google Analytics On WordPress Without Plugins?
Installing Google Analytics on wordpress is very simple as
it just takes a minute to accomplish. All you have to do is add the tracking
code in to your wordpress theme, but note that Google Analytics can be
installed only on self-hosted wordpress sites and not on
wordpress.com sites. Follow these steps. Login to your wordpress site, go to
appearance menu in dashboard and then select editor. Now towards your right
hand side you will see the template files. Just open header.php file and then
paste the tracking code just above the </head> tag, and then save the file and
that’s it.
You have installed Google Analytics on your wordpress site
with no hassle. Now go to the Google Analytics tab that you have left open and
check for the tracking status. Or in case if you have closed the window then
open Google Analytics, click on admin at the top.
Now under property settings
choose tracking info and open tracking code. Now you should see a status like
this which says Status: Receiving data. Just wait for 12 to 24 hours for
Analytics to show your site stats.
Installing Google Analytics On WordPress Using Plugin
The above mentioned is simple manual method that just tracks
all your site pages, but with that you can’t obtain some powerful features. Google Analytics for wordpress plugin will let you to
quickly and easily enable analytics on your site and moreover you can track
outbound clicks and downloads. Also you can set custom variables for author,
logged in users, single category, multiple category, tags etc.
In case if you
don’t like to track logged in users on your site then you can handle it using
this plugin.
I hope this article helped you to setup Google Analytics on
wordpress.
Do you find Google Analytics useful?
Have you installed the Google
Analytics code manually or you have you installed Google Analytics for
wordpress plugin?
Have you ever used Google Analytics in the past in any of
your sites?
Please let us know all those in comments below and also share it to your friends.
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