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Having SEO Friendly URL Structure Is A Well Optimized Site
We all know the basic concept of SEO is doing a keyword
research, on page SEO factors (content optimization) and off-page SEO factors
(building backlinks). Besides there is more you should know to rank your site
in search engines and one that impair your rankings is poor URL structure
(on-page SEO factor).
Usually all your sites pages and posts will get crawled and
indexed by Search engines, but is your websites URL is SEO friendly?
What Is SEO Friendly URL Structure?
We all know URL (Uniform Resource Locator) that a page
starts from HTTP, domain name with domain extension (.com .org .net) to file
name and file extensions.
What actually is SEO friendly URL structure? An SEO
friendly URL structure must follow these three factors.
----- URL Should Be Accessible:- First thing to consider is to
have your sites URLs open for search engines. So that they can crawl and index
your pages.
----- URL Should Be Meaningful:- URL should not contain
numbers and symbols. Also URLs should have a keyword that you are optimizing
for.
----- URL Should Be Straightforward:- A single post in your
site generates different URL which looks like duplicate content. Show
importance for the right URL by specifying Canonical tag.
Check out the images below by SEOMOZ that explains a SEO
friendly URL structure.
Also Check Out Below Article!
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| Image-1 |
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| Image-2 |
Also Check Out Below Article!
How To Achieve A SEO Friendly URL Structure In My Site?
Start With Your Domain Versions (WWW and non-WWW)
This first step is only for main domain (http://your-site.com)
and not for those who have their site in sub-domains (http://your-site.blogspot.com/).
A website will have two domain versions one WWW (ex:http://www.your-site.com)
and non-WWW (ex: http://your-site.com). We prefer non-WWW version and it’s
not that “I” prefer and “you” prefer. You must tell search engine about the
preferred domain.
Use “301 Redirect” to specify a preferred domain version.
If you are using wordpress you don’t need to worry about this. WordPress
redirects to preferred domain automatically from version 2.3. Make sure you
have set a preferred domain in wordpress general settings.
Also Check Out Below Article!
Also Check Out Below Article!
Redirect WWW To non-WWW With .htaccess File
If you are still concerned then add the following code in
your .htaccess file and change http://domain.com to your
preferred domain version.
Avoid Ugly URLs In Your Site (Dynamic URLs)
As we mentioned above all your site URLs are going to
crawled and indexed by search engines, but to achieve a SEO friendly URL
structure you must avoid ugly URLs.
What A Pretty URL Is? URLs that contain keywords in it
are pretty URLs.
For Example!
http://your-site-name.com/seo/having-a-seo-friendly-url-structure.
What An Ugly URL Is? URLs that contain numbers and
symbols are ugly URLs.
For Example!
http://your-site-name.com/?p=123
The pretty URLs are not just SEO friendly, but they are also
user friendly. Since pretty URLs contain keywords in it people can find the
topic of the page using the URL itself.
To have a pretty URLs in wordpress go to dashboard
>> settings >> permalinks and change default to postname. Also
don’t use underscores ( _ ) in you URL names, rather use hyphens ( - ) because
Google treats URLs with underscores as a single word.
No-Index Unwanted URLs Using Robots.txt
Robots.txt is a file in your site that tells search engines
which pages to not crawl and index. Tell search engines not to index unwanted
URLs like admin links and site’s other secure links. In wordpress; robots.txt
gets automatically created and if you want to create a separate one you can
find it Here.
Create And Submit An XML Sitemap
Sitemap contains the list of site URLs and don’t get
confused with XML sitemap and HTML sitemap. Both are same while XML sitemaps
are designed for both humans and bots.
Submitting XML sitemaps helps your site pages to get indexed
quickly. Search engines can pick the right URLs in your site to index.
To create sitemaps in wordpress use “Google XML sitemaps”
and to submit your sitemap to Google go to Webmaster Tools and submit.
Specify Canonical URL To Prefer A Right URL
This is one main thing you must consider when it comes to
SEO friendly URL structure. In most of the CMS when you create a new post it
will be placed under different URLs which looks like an internal duplicate
content. To avoid this you must specify canonical URL tag <rel=”canonical”>.
Sorry! First go and read this article about Canonical URL For SEO that
explains you all with duplicate content.
I will wait….
…………. Hope you got a clear idea of what canonical URL is?.........
Use Sub Folders And Not Sub Domains
For some reasons most have their blogs as sub folders next
to their domain name (ex: blog.your-site.com). Search engines think this as a
separate domain and doesn’t passes link juice. To distribute rank by passing
the link juice to all your pages it is advised to use sub folders and not sub
domains.
A well optimized must have SEO friendly URL structure which
ranks well in search engines and gives better user experience.
Cheers! Enjoy!
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This comment has been removed by the author.
ReplyDeleteAdvantage of proper urls
ReplyDeleteIt makes sense - The friendly URL is easy to understand. A user does not need to visit the page to know what it contains because it already describes it clearly.
It is relevant - A readable URL gives you more possibilities to attract organic traffic, since the words it contains are used to calculate the relevance of the page (along with other factors such as the title tag ).
Provides better links - A good URL has the added benefit of serving as a link or anchor text when they are copied and pasted to other sites, such as forums, blogs, etc. For example, the friendly URL we've seen for the zoho crm implementation site
(https://boostedcrm.com/zoho-implementation) credits the link for the words "zoho", "implementation", etc.
Thanks for sharing this great post. I found very much information about Social Media marketing Companies, about their features, advantages, benefits, etc. Keep more sharing! Kindly I request you to share review on Long Domains vs Short Ones: Does Your URL Affect Your Site’s SEO
ReplyDeleteSee how we use our URL subtly.
ReplyDeletehttps://www.bizappln.com
(bizappln-Business+application)
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