Importance Of FeedBurner For SEO – Burn Your RSS Feeds

If you are a blogger and seeking for readers. You will obviously get readers if you can provide quality information but Feedburner is such kind of service which will make your readers happy. Feedburner could also increase your blog readers. You can get a huge number of feed readers and subscriber for your blog through Feedburner. So, let's learn today how to setup Feedburner for blogger blog and how to configure it.

Do you want to know how Feedburner could increase blog readers and help in SEO? Then continue reading this article. You will get all of your answers. You will understand the importance of Feedburner and I will also provide the best configuration of Feedburner for optimal result.

But before utilizing Feedburner you should know more about what is Feedburner and what is RSS feed, how they work etc. So let's go for it first.

What Is Feedburner?

Feedburner is a product of Google and a great FEED management service. It is basically created for helping bloggers. The most attractive service of this Feedburner is Email Subscription. According to me, Feedburner is the best feed management service among all. It has some awesome features which will make the easiest bridge to reach your readers through custom RSS feeds. You can visit Feedburner at! Feedburner!

What Is RSS Feeds?

Someone say that the full meaning of RSS is – Really Simple Syndication (RSS). We can express like Rich Site Summary. According to me, all of these are correct. But what exactly RSS do? RSS shows your blog's content in an XML page or XML format.

If you are using WordPress or blogger then you could get this RSS feeds by visiting this URL! http://yourdomainname.com/feed that is your site’s RSS feed link.

Feedburner VS RSS Feeds

A large number of your blog readers could use feeds to get an update from your blog. If the above URL works then you may have seen how the RSS feeds look like. This is obviously not user-friendly which will make your readers happy and let your readers use your feeds comfortably.

For making your readers happy and let them use your RSS feeds more comfortably you must burn your RSS feeds through Feedburner. Because there are many features available in FeedBurner which will make your feeds more user-friendly. We will see how Feedburner arrange your feeds at the Feedburner configuration part.

Even Feedburner will open the opportunity to subscribe your blog. So your readers will get a direct notification after publishing a new post in your blog. This will obviously increase your blog’s traffic dramatically. Let's see an image to understand the effect of RSS feeds without Feedburner.

Advantages Of Feedburner

Opportunities you will get by using Feedburner are as follows!

----- You will be able to burn your multiple blog’s feeds by your single Feedburner account.

----- After logging in, you will get a complete report on your feed subscription in your dashboard.

----- You can optimize your every feed and also customize those as the way you want.

----- Feedburner will allow you automatic ping service. This feature will help to ping your all latest feeds automatically.

----- Feedburner will provide you the opportunity to integrate your Google AdSense account too. That’s not all; you will get much more from Feedburner.

How To Setup Feedburner For Blogger?

Now let’s see how to setup Feedburner for blogger and also I will provide a perfect configuration for Feedburner step by step.

1. Feedburner is powered by Google so go to feedburner.com and sign in with your Google account.
2. You will see a text box named “Burn a feed right this instant”. Put your blog URL in this box. Click on the next button.

3. At this stage, you may be asked for choosing your feed source. Select “Atom” feed as shown below!

4. Now Feedburner will ask for your feed title and feed address. So, enter a feed title (Could be your blog name). The feed address should be exactly your blog name because this will generate your feed URL like this! http://feeds.feedburner.com/yourfeedaddress.

5. Click on the next button and your feed will be live. We will configure our newly created feed later so click on the skip link as shown below.

Configure FeedBurner For Optimal Result

For making your feeds more user-friendly you should configure feeds properly. Feeds could bring thousands of traffic on your blog so you must take it seriously. I have told you that Feedburner is popular for its features but if you can't configure it properly or don’t know how to use these features then using Feedburner will not be beneficiary for you. So let's configure our Feedburner properly.

First of all sign into your Feedburner account. Click on feedburner.com and log in with your username and password. Now select your blog’s feed by clicking on it. This will bring you on the “Analyze” page of Feedburner.

How To Set Up FeedBurner To Your Blogger

Configuration Of The Optimize Section

We are going to configure the “Optimize” and ”Publicize” section of our Feedburner because the main configuration parts are available in this two section of Feedburner. So click on the “Optimize” tab first.

1. Browser Friendly

Click on the Browser Friendly link and Activate this feature. After activating, enable the personal message by clicking on the check-box. Put a personal short message in the box which will appear at the top of your Feedburner page and click on save. See this personal message appearance for your Feedburner page by visiting http://feeds.feedburner.com/yoyrfeedaddress.

2. SmartFeed

Activate this feature of Feedburner for making your feeds more flexible to users.

3. FeedFlare

Let your readers share your every feeds by activating individual features here. You can enable whatever service you want. In my case, I have enabled Facebook, Stumble and Email this feature.

4. Feed Image Burner

Personalize your Feedburner page by providing a custom image. This image will be shown in the top right corner of the feed page. This custom image could be your blog’s logo or brand’s logo. It’s an awesome feature of Feedburner. After providing a custom image, Your Feedburner page will look like!

5. Summary Burner

This is another great feature of Feedburner. You can activate this service to show a post excerpt in the main Feedburner page. Showing summary and asking for read more will increase the chance to drive visitors from Feedburner to your website. So activate this and define how much character will be shown in the feed summary. Put your custom read more messages in the “teaser” box.

Configuration Of The Publicize Section

We have done the optimize section configuration of the Feedburner. Now it is time to move on and configure the Publicize Section. So let’s go for it.

1. Email Subscription

This is the most attractive and important feature of Feedburner. Email subscription will allow your user to subscribe your blog and get notified about the latest activity of your blog through email. Even when you will publish a new post, the subscriber will be notified by email and you will get a chance to receive more visitors and readers for your site.

So simply click on the email subscription link and activate the service. Now go to the “Email Branding” section. Copy your logo URL and put it in the “Logo URL” box. Click on the save button below. This will expose your brand dramatically. Every email from Feedburner to the subscriber will contain the logo at the top right corner of the email. This will look like this!

2. PingShot

PingShot will notify many web-based services about the latest changes to your blog so activate this feature.

3. NoIndex

I personally prefer not to index your feeds in search engines. The problem that I realized that Feedburner has high PR so your feeds will get indexed faster than your site’s content. So after publishing your latest post if this gets indexed from Feedburner before your original site, this may harm your SEO. So activate this service to prevent search engines from indexing your feeds.

Integrate Feedburner With Blogger

I hope you have successfully configured your Feedburner. Now it is time to connect your blogger default feed URL with Feedburner. This is also very easy to do. After a successful redirection of your blogger blog’s feed to Feedburner, you can redirect your default feed readers to Feedburner. So let’s see how to do it.

1. Sign into your blogger account. Go to the “settings” section and click on “Other”.
2. Here you will see the “Post Feed Redirect URL” section. Click on “Add” and enter your newly created feed URL. Click on the “Save changes” button and you are done.

So, you have successfully redirected your blog’s feed readers to Feedburner.

Feedburner shares and syndicate your every post in an easy way that’s why your posts will get more exposure which will help search engine’s crawler to crawl your site more correctly and get index by search engines faster. Feedburner will help you to take a step forward to your success so start using Feedburner today.

I hope now you have clearly understood What is a FeedBurner? What is RSS Feeds? How to set up a FeedBurner to you blogger? If you still have any question regarding this article, please ask in comment section. I will try my best to answer on what you will ask. Feel free to share this article to your friends and subscribe to our blog for latest updates.