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Types Of Internet Marketing To Promote Your Business
With the number of Internet users the world has today, there
is no doubt about taking businesses online would prove to be a successful
venture when done correctly. With the Internet now playing such a large role in
the lives of countless of people, it is safe to say that Internet marketing has
also become one of the most important drivers of success for numerous websites
and businesses online.
Basically, Internet marketing would refer to the strategies
or efforts used in marketing and advertising on the Web in order to generate
direct sales through electronic commerce. When these strategies are used
effectively and wisely, they can create wonders for your website and your
business.
Internet Marketing or Online Advertising is a widely used PR
& Marketing process adopted by almost every commercial brand and company
out there. It is the lifeline of commerce and each day sees more and more
companies using the online platform to reach out to their existing customers as
well as blinding new client bases.
Internet Marketing usually involves a publishing party, who
generates the content for advertisements and branding, and an Advertising
party, who publishes the generated content to the designated sites and portals.
Internet Marketing is a highly successful and rapidly
growing industry. The year 2011 saw the revenue rates outgrow that of cable and
broadcasting television networks.
There are various methods through which Online advertising
helps generate revenue such as!
Also Check Out Below Article!
Also Check Out Below Article!
1. Cost per mile (CPM)
CPM basically refers to a process in which the advertisers pay an agreed rate
per thousand displays of their message by potential customers, to the
publishers. The publishers use many intuitive methods to increase page views.
2. Cost per click (CPC)
CPC also known as Pay per Click (PPC) refers to a process where the advertisers pay the publisher every time a customer clicks on their published ads. Many prefer CPC over any other technique and as a result CPC has overshadowed CPM in terms of preferable mode of compensation for the publishers as well as the advertisers.3. Fixed Cost
Another popular revenue generation process is Fixed Cost. This entitles the advertiser to pay a lump sum amount of money, generally after an agreed fixed period of time, despite the number of clicks or customer visits.Also Check Out Below Article!
Different Types Of Internet Marketing Techniques
Below are listed different types of Internet Marketing. I have tried my best to list all these types in a better way to explain you.
1. Search Engine Marketing (SEM)
SEM is a technique which involves promotion of websites by
increasing their visibility in SERPs by optimization and advertising. SEM tends
to use Search Engine Optimization (SEO), which enables rewriting and
re-adjustments of the website content so as to achieve a higher ranking in
search engine results pages like Google, Yahoo or Bing, etc.
Many Search Engine Marketing Companies have sh-roomed up in
recent times and they work on creating unique PR and marketing strategies for
them or their client’s websites so as to help boost their Search engine ranks.
There are various processes that the SEMs use to optimize
the site rankings!
--- Keyword Search and Analysis
--- Website Saturation and Popularity
--- Back End Tools
--- Whois Tools
2. Email Marketing
Email Mailing is the process which was used as a means of
online marketing during the birth of Internet Marketing. IT involves direct
communication of a commercial message to a group of people using email.
It usually involves sending out ads, proposals, sales
pitches etc. in order to generate trust and strong client base. Email marketing
is usually done to either consolidate relations with existing client and
customer database or to add new ones.
There are usually two types of Email Marketing!
--- Transactional Emails
--- Direct Emails
Also Check Out Below Article!
3. Referral Marketing
Referral Marketing is a process to increase marketing
through word-of-mouth approach. This is usually done by encouraging the
customers and contacts to talk and spread word about a brand or product, as
much as is possible.
Online referral marketing uses digital marketing platform
such as the internet to market its content to its client base. The publishers
traces customer behavior online through their digital PR & Marketing team
or sometimes hire an external advertising agency to do the process.
Online referral marketing has proven to be more beneficial
than traditional offline referral marketing models. Offline referral marketers
use traceable business cards that contain QR codes which connects
them to their respective online contents for sale, while providing a way to
track that sale back to the business card owner.
4. Content Marketing
Content Marketing is a type of internet marketing that
enables creation of quality content be it media or any form of publishing to
various customers, sites or pages in order to induce customer relation and
build client base. The information type for content marketing ranges from White
Paper, newsletter, articles, Blogs, Videos, Info-graphics, Case-studies etc.
Content Marketing in today’s generation is the most valuable
source for generating revenue as well as client base. Even though there are thousands
of content being published every day across the world, but business goes to
those who have a unique material. Thus, content is considered to be the king. A
piece of content can literally make or break a business.
Major Benefits of Content Marketing are!
--- Content marketing helps in generating more sales efficiently.
--- Content marketing puts you in the spotlight and reflects you
as innovative and thoughtful.
--- Content marketing involves cheaper investments as compared
to other forms of marketing.
--- Content marketing helps build valuable customer relations.
--- Content marketing done right, can help enhance your brand
value.
5. Social Media Marketing (SMM)
Social Media marketing involves sharing ads and product or
company information via Social media Platforms such as Facebook, Twitter,
Google+ etc. Social Media Marketing campaigns usually focus on creating unique
promotional posts, videos or content in general, so as to engage the social
media audience in their campaigns. The audience then usually shares these
contents amongst their peer circles and in this way the brand value increases s
and the company gains reputation and a strong client base.
In the context of the social web, engagement involves having
the customers and stakeholders not just as viewers but also participants and
potential clients. Social media when integrated with business enables anyone
and everyone to think, create and share their ideas and opinions to promote and
propagate the business. Each involved individual becomes a part of the
marketing cog, and functions in their own right to further the brand name and
products or simply generate great traffic.
Social Media marketing thrives on audience engagement and
the marketing strategy for social media campaigns need to be precise, unique
and attractive enough to loop in the audience and push their product.
Some Other Types Of Internet Marketing
Display Ad Marketing:- You can post banner ads/dynamic
ads on third party websites / blogs to attract their visitors towards your
website and increase business.
Affiliate Marketing:- It’s a marketing strategy where
you must take help from one or more affiliates and give them rewards for their
efforts to bring new customers to your site.
Inbound Marketing:- For inbound marketing, you have to
create informative content and share it freely over internet to convert
prospective customers into regular buyers. For instance, if you run a web
design company, share latest web design and development related news in your
blog to establish your expertise and encourage readers to check the services
you offer.
Video Marketing:- For video marketing, you need to
create engaging videos that will encourage buyers to visit your site to get
more information/purchase option. For instance, if you have developed a game,
you can create a demo video and upload it on YouTube to create a buzz in the
market. You can also upload the video on your website’s homepage for customer
interaction.
What Are Advantages Of Internet Marketing?
Below are given a few advantages of Internet Marketing.
1. Marketers can publish promotional content anytime, anywhere.
All you need is an internet enabled computer to promote your business.
2. Quite cheaper compared to print/TV ads.
3. Marketers can measure the success of online marketing
campaign easily using Google Analytics.
4. Brand marketing gurus can engage with a specific segment of
audience. For example- A sports equipments company can target 15-30 age group
consumers using Pay-Per-Click (PPC) campaign.
5. Using keyword research tools it’s easier to know what your
target customers want and then you can place the ads on proper search engine
result pages. Print media and television don’t provide such flexibility.
If I Am Starting An Online Marketing Campaign, What Are The Payment Models?
Generally, advertisements can be purchased in three ways-
CPM, CPC and CPA.
1. CPM stands for Cost per ‘mille’, alternatively known as CPT
or cost per thousand. ‘Mille’ is in fact a Latin word meaning thousand. CPM is
a common parameter in advertising and it is the result obtained by dividing the
price paid for placing an ad by the count of the impressions generated.
Impression means estimated views of the ad which is expressed in thousands.
2. CPC or Cost Per Click, alternatively known as PPC or Pay Per
Click. In this online marketing payment model advertisers are required to pay
the ad publisher (mostly the particular website owner) once the viewer clicks
on the keyword targeted advertisement. The ads are placed on Search Engine
Result Pages (SERPs) and websites.
3. CPA or Cost Per Action, alternatively known as Pay Per
Action. This performance based pricing model is used by the affiliate marketers
when they are ‘selling’ a product/service of a third party through publishing
ads in their (the affiliates’) websites. The advertiser pays the ad publisher
or the affiliate marketer when an action such as purchase or form submission is
completed. For instance, if your affiliate is running an ad of your site “Buy
iPod at 20% discount from xyz.com” then you have to pay him for every customer
coming to your website clicking on that ad and actually buying something.
Is There Any Disadvantage Of Internet Marketing?
1. The competition in the market is extremely high. By the time
people notice your banner ad or PPC; they may have gone through several other
ads and taken a buying decision.
2. Since prices of your products/services are often revealed
through ads, your competitors can start offering lower rates.
3. Distributing timely information is very important and to do
that you need a dedicated online marketing team. For instance, some companies
send “24 hour sales” promotional e-mails to the consumers to boost revenue
overnight.
4. Online marketing is completely dependent on technology. If
your server is down, you may lose thousands of potential buyers.
5. As you already know, online marketing is powered by
internet. If your target consumers are not very internet savvy, they will never
notice your marketing campaign.
Online marketing might have some disadvantages, but it is
worth a try due to its tremendous reach, given the increasingly tech savvy
consumer base. People are spending a lot of time browsing the net to search for
relevant information, suitable products / services, or simply to get connected
through social networking. So it’s indeed wise to leverage the internet for
boosting your visibility factor. This strategy pays off in the long run for
small, medium and even large businesses. However, to get the most out of your
online marketing strategies, hire professional online marketers to maximize
return on investment.
Conclusion
Internet Marketing is more focus on the reputation and
ranking of your site’s. With the help of various strategies of Online Internet
Marketing, you can boost your business at the top rank. If you want to get the
top ranking of your site’s, please hire an SEO Company. The SEO expert will
help you to get ranked high. Search Engine Optimization is also the part of
Internet Marketing. Before hiring an SEO Company, please read carefully the
services of the Company.
I hope this article have helped you in understanding types of Internet Marketing. If you like this article please share it to your friends and subscribe to our blog for latest updates.
I hope this article have helped you in understanding types of Internet Marketing. If you like this article please share it to your friends and subscribe to our blog for latest updates.
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Such an interesting post about the types of internet marketing to promote your business. I am just so pleased to have these details here. I have new blog and for its advertisement I am going to give a try to the FB marketing. I just found the facebook ads Los Angeles team and they look perfect for handling this work. Will be hiring them soon.
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ReplyDeleteBest Digital Marketing Agency in Pakistan